Digital Marketing Strategist
Digital marketing strategy is unique to every single business. I will work with your organization to create a cohesive marketing strategy tailored to your goals that optimizes your online presence.
I take a data driven approach to creating a digital marketing strategy and make sure all the goals we set up are based on measurable results. The digital marketing strategy that we come up with will continue to evolve and grow as your business grows.
Audience Analysis
Together, we can work to identify primary and secondary target audiences. I will analyze how current and potential customers interact with your business as well as what additional audiences may be interested in your product/service. Once these are identified we will continuously look for ways to reach these audiences online.
User Experience
We will review your website to ensure that we are providing a clear and helpful user experience to everyone. I will analyze how people currently navigate through the site and ways that we can improve this based on the goals we have set. Optimizing your user experience is a continuous process that is forever evolving as online behaviors evolve.
Communication Strategy
We will make sure that all communication that comes from your business is consistent and helpful. I will review your different online communications channels (email, social media, blogs etc.) to analyze how they are currently reaching potential and existing customers. I will provide a cohesive communications strategy that will help set your business apart.
Configuring Tracking
Attribution and measurement are crucial to having a successful digital marketing strategy. In order to make informed decisions we need to know how people are engaging with your website and which people that get to your site are the most valuable. I will review all the current configurations as well as provide recommendations for additional tracking/tools to give us confidence that we are making informed decisions based on accurate data.
Client Testimonial
Meigan is amazing! She coached me through setting up Google Analytics, tracking, and tags, and showed me tools I didn’t even know were available to me. She helped me structure and set up my website rebrand from a marketing perspective, giving me incredibly helpful insights into how to make my site more effective. As a small business owner and as a person who isn't tech-savy, having her as another set of eyes was invaluable- she made me feel so much more confident and equipped. Her expertise is next level, and she has such a clear, thoughtful way of explaining things. I highly recommend her for anyone starting their business or wanting to fine-tune their website and analysis. She’s truly the best!
Annie Maguire
Owner, Annie Maguire Photography
Ready for a free marketing consultation?
I am happy to provide a free consultation or audit of your current digital marketing strategy to help you reach your goals.