Digital Marketing Strategy
Let’s create a clear marketing strategy that grows as you do.
As your digital marketing strategist, I will work with you to create a cohesive digital marketing strategy tailored to your goals to optimize your online presence. We will work together to continually optimize your digital marketing strategy so that we continue to evolve and grow as your business grows.
Audience Analysis
Together we will analyze how current and potential customers interact with your business as well as what additional audiences may be interested in your product/service. Once these are identified we will continuously look for ways to reach these audiences online. We will analyze how different audiences engage with your website to make sure we have a clear path towards conversion.
User Experience
I will review your current website experience to analyze how people currently navigate through the site and ways that we can improve this based on the goals we have set. We will come up with a strategy that ensures we are providing a clear and helpful user experience to everyone. Optimizing your user experience is a continuous process that is forever evolving as online behaviors evolve.
Communication Strategy
We will make sure that all communication that comes from your business is consistent and informative. I will review your different online communications channels (email, social media, blogs etc.) to analyze how they are currently reaching potential and existing customers. I will provide a cohesive communications strategy that will help make our message cohesive and helpful.
Onsite SEO Optimization
I will go through the current structure to optimize the pages for SEO. I will also develop a strategy to create new pages/content to increase the volume of traffic to your site. SEO is an extremely valuable tool to increase organic traffic to your site. The world of SEO is constantly evolving so we will make sure we are continually adjusting our strategy to stay to the top of search results.
Attribution & Tracking
In order to make informed decisions we need to know how people are engaging with your website and which people that get to your site are the most valuable. Attribution and measurement are crucial to having a successful digital marketing strategy. I willreview all the current configurations as well as provide recommendations for additional tracking/tools to make sure we are analyzing accurate data.
Why Work with a Digital Marketing Strategist?
It takes more than just a successful paid media campaign to grow a business online. I have worked with hundreds of brands over the years and the ones that are the most successful have a full online marketing strategy in place to make sure everything works together.
As your marketing strategist my dedicated focus will be to help your business grow online in a way that is sustainable and scalable. I can be your one source for all things online marketing. I take a hands-on, collaborative approach so that we are always on the same page about how your online marketing strategy is moving your business forward. It’s a collaborative effort and a true partnership. Let’s connect to see how we can work together!
Client Testimonial
Meigan is a perfect (digital) marketing strategist in that she is a quant with extensive backend data knowledge and analytical skills/forecasting, paired with a creative, qualitative polish that inevitably helps your business grow. She also works with a vast network of professionals, ranging from web designers to podcast/video producers, whom she can recommend to execute her marketing strategy. Hire her, now.
Clare Matschullat
Owner, Clare the Cancer Sherpa
Ready for a free marketing consultation?
I am happy to provide a free consultation or audit of your current digital marketing strategy to help you reach your goals.