Digital Marketing Reporting & Analysis
Let’s analyze your marketing strategy through digital marketing reporting.
This is my favorite part. I love looking at the data and analytics of your business to understand what is currently working well and what we can improve upon. There are so many different ways to look at the data to understand your audience and your business.
Digital Marketing Reporting Dashboards
By creating digital marketing dashboards, we can help make informed decisions about our marketing strategy as well as ensure we are spending our marketing dollars wisely. I will look closely at digital marketing analytics of all online channels, to better understand how they are currently interacting with your website.
I will connect data from different ad platforms (Google Ads, Meta, LinkedIn Ads etc.) to an analytics platform (Google Analytics).There are countless ad platforms and analytics platforms that we can pull together to analyze your business, so we can go through your specific platforms together.
General Digital Marketing Dashboard
This report shows how people get to your website and what they do once they’re there. It combines all channels into one place so that we can understand how people interact with your website as a whole. It helps give insights into what channels are driving the most traffic as well as what channels drive the most business. It also helps us to brainstorm new ideas about how to grow your business.
Paid Digital Marketing Dashboard
This report shows how our paid digital marketing campaigns are performing and how successful they are in achieving our marketing goals. It helps capture how all campaigns are working together and also shows a detailed breakdown of performance by campaign, audience and creative. This dashboard is available real time, so that we will all be on the same page about how the campaigns are doing throughout the month.
Digital Marketing Analysis
I will continually analyze your digital marketing data to understand your customers better. I will do a deep dive into the attribution and paths that people are taking to engage with your business online. By looking at individual interactions as well as the big picture, it will give us a deeper understanding of what is driving business for you currently and areas of opportunity. I will create key takeaways from your dashboards, so that you understand the data that you are looking at.
Client Testimonial
Meigan is amazing! She coached me through setting up Google Analytics, tracking, and tags, and showed me tools I didn’t even know were available to me. She helped me structure and set up my website rebrand from a marketing perspective, giving me incredibly helpful insights into how to make my site more effective. As a small business owner and as a person who isn't tech-savy, having her as another set of eyes was invaluable- she made me feel so much more confident and equipped. Her expertise is next level, and she has such a clear, thoughtful way of explaining things. I highly recommend her for anyone starting their business or wanting to fine-tune their website and analysis. She’s truly the best!
Annie Maguire
Owner, Annie Maguire Photography
Ready for a free marketing consultation?
I am happy to provide a free consultation or audit of your current digital marketing strategy to help you reach your goals.