Digital Marketing Analysis

I leverage a variety of tools to build cohesive digital marketing dashboards. I use SuperMetrics to connect all marketing APIs together into one dashboard. Supermetrics allows me to connect data from different ad platforms (Google Ads, Meta, LinkedIn Ads etc.) and connect it to an analytics platform (Google Analytics). There are countless ad platforms and analytics platforms that we can pull together to analyze your business, so we can go through your specific marketing stack together.

Once we have everything configured, I will create your dashboards! By creating digital marketing dashboards, we can help make informed decisions about our marketing strategy as well as ensure we are spending our marketing dollars wisely. I will look closely at digital marketing analytics of all online channels, to better understand how they are currently interacting with your website.

General Digital Marketing Dashboard

This report shows how people get to your website and what they do once they’re there. It combines all channels into one place so that we can understand how people interact with your website as a whole. It helps give insights into what channels are driving the most traffic as well as what channels drive the most business. It also helps us to brainstorm new ideas about how to grow your business.

Paid Digital Marketing Dashboard

This report shows how our paid digital marketing campaigns are performing and how successful they are in achieving our marketing goals. It helps capture how all campaigns are working together and also shows a detailed breakdown of performance by campaign, audience and creative. This dashboard is available real time, so that we will all be on the same page about how the campaigns are doing throughout the month.